“After the first glass, you see things as you wish they were. After the second, you see things as they are not. Finally, you see things as they really are, and that is the most horrible thing in the world.”
- Oscar Wilde
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Eizo, a manufacturer of medical imaging equipment, has released a revealing new calendar to promote their wares. The Eizo X-Ray Pin-Up Calendar is at once hilarious and inventive, a most creative way of promoting their brand to their clientele and beyond. Hats off to BUTTER, the Berlin-based advertising agency who came up with this little stroke of genius for Eizo.
(via The Coolist)
This is both absolutely fucking creepy and absolutely fucking awesome at the same time.
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